Our retailing and consumer sciences major prepares you with a deep knowledge of the retailing industry and the agility to adapt to an ever-changing marketplace. You'll enjoy the versatility of being able to work in careers ranging from buying and social media, to management and merchandise planning.
Retail Buyer: Develop the most profitable product assortment based on a thorough understanding of consumer demands, space and dollar constraints, and vendor capabilities and offers. Oversee development of product pricing, promotion, and merchandising strategies executed across all sales channels.
Merchandise Planning/Allocations Manager: Work closely with retail buyers, store managers, and supply chain personnel to ensure the proper volume and timing of product purchases and deliveries to satisfy customer demand, analyze inventory levels, and help gauge going-forward demand.
Category Manager: Manage a group or category of products for a retailer or a vendor. Analyze shopper behavior data to identify trends and insights, spot the products consumers desire, and maximize consumer appeal. Evaluate pricing, in-store placement, and overall promotion strategies to drive increased profit.
Retail Marketing Manager: Create, plan, and direct marketing programs that inspire interest and deliver sales for a retail brand, department, or client. Develop campaigns and events that drive traffic, acquire new customers, and build loyalty. Evaluate the performance of campaigns, track the market, and work across the organization to achieve overall sales goals.
Brand Manager/Product Development: Oversee development of exclusive and private label brands for retailers to set them apart from the competition. Work closely with designers, retail buyers, marketing, supply chain managers, and vendors to develop and source unique offerings across a wide range of product categories.
Digital Retailing: Manage online merchandising, marketing, social commerce, design and presentation, operations, analysis, and customer experience. Use data and technology to understand and deliver what consumers want and what they prefer. Develop digital communications and customer programs that support both online and store sales.
Social Media/Digital Content: Enhance the reach and reputation of retailers, design houses, and brands through social media, influencer marketing, events, and communications efforts.
Store Operations: Oversee the day-to-day operations of a department, store, or group of stores including inventory, customer service, productivity, promotions, and profitability. Recruit, train, coach, and manage store personnel to deliver an excellent customer experience. Ensure the proper execution of in-store merchandising and promotional strategies.
Supply Chain/Logistics Manager: Work with external partners across the globe, including product vendors and third-party logistics companies, to ensure efficient flow of product from manufacturers to stores, fulfillment centers, and customers. Help to create efficient and effective logistics operations within distribution and fulfillment centers, and timely physical allocation of products to meet planning and allocation objectives.
Retail Business Owner: Create your own role by starting a new retail business, retail franchise, services business, boutique, or digital retail site.